They wanted to connect: To demonstrate their expertise in leadership, and find new delegates for their training programmes.
I met with the Centre’s Director, Kevin James, and spent an hour learning all kinds of amazing insights on Leadership. We filtered this expertise into a classic Top 6 article.
We used a chatty style we used elsewhere in NUBusiness magazine.
The Centre featured the article prominently on their website and in Marketing materials.
Since our involvement, uptake for the Training Programmes has doubled.