Selling with Stories #2: For Sale, Baby Shoes

OR: Why my all-time favourite advert is a story in disguise. So first up, we ranted about the magnificent, transformative power of story, and how it can tickle parts of the brain that other communications can’t reach. But as a marketer or a copywriter, how do you actually use this power? For this, we need…

Selling with Stories #1: Hansel and Gretel

OR: Why Stories Always Work On Us. New blog baby! We couldn’t be more excited. For the rest of the year, we’re going to be showing you how to use the magnificent, transformative power of story to make your writing more compelling, and sell your stuff. We’ll be using your favourite movies, TV shows and…