Selling with Stories #3: Game of Thrones

OR: How Story Tickles Our Attention Span You may have come across TL;DR. It’s one of the most common acronyms on the interweb. You’ll often see it below long, earnest Facebook posts. It stands for “Too Long; Didn’t Read”. And there are whole Tumblr groups based on the idea.   They also like cats. Because…

Selling with Stories #2: For Sale, Baby Shoes

OR: Why my all-time favourite advert is a story in disguise. So first up, we ranted about the magnificent, transformative power of story, and how it can tickle parts of the brain that other communications can’t reach. But as a marketer or a copywriter, how do you actually use this power? For this, we need…

Selling with Stories #1: Hansel and Gretel

OR: Why Stories Always Work On Us. New blog baby! We couldn’t be more excited. For the rest of the year, we’re going to be showing you how to use the magnificent, transformative power of story to make your writing more compelling, and sell your stuff. We’ll be using your favourite movies, TV shows and…