Or: Why you’re selling to somebody that doesn’t exist Ah, the Wizard of Oz. Winged monkeys, yellow brick roads, and the single most manipulative supervillain in the history of children’s literature. Look at those cold, dead eyes. The image that always has always stuck with me from that film is thatbefore we enormous green holographic…
OR: How Story Tickles Our Attention Span You may have come across TL;DR. It’s one of the most common acronyms on the interweb. You’ll often see it below long, earnest Facebook posts. It stands for “Too Long; Didn’t Read”. And there are whole Tumblr groups based on the idea. They also like cats. Because…
OR: Why my all-time favourite advert is a story in disguise. So first up, we ranted about the magnificent, transformative power of story, and how it can tickle parts of the brain that other communications can’t reach. But as a marketer or a copywriter, how do you actually use this power? For this, we need…
OR: Why Stories Always Work On Us. New blog baby! We couldn’t be more excited. For the rest of the year, we’re going to be showing you how to use the magnificent, transformative power of story to make your writing more compelling, and sell your stuff. We’ll be using your favourite movies, TV shows and…
We worked with: Family Futures Ltd They wanted to connect: To tell prospective parents about their move into family assessment and placement. Family Futures have a long history of helping adoptive children through their therapeutic services. But this was a big move for them – becoming a fully fledged adoption agency. We wrote copy for…
